Andrea López · Graphic design and art direction

 My name is Andrea, I was born in Ponferrada in 1993 and I lived there until I started my college degree. During 7 years I studied and worked in Galicia, where I graduated in Advertising and PR and specialized with a Master in Art Direction focus on Advertising. Then I worked in Barcelona for 4 years. Currently I am back in Galicia. My strengths are fashion graphic design, editorial design and art direction.

I have worked as creative in advertising (Era Comunicación), editorial designer (La Voz de Galicia), graphic designer (Bimba y Lola, Mango and Grupo Hotusa) and art director (Agora Fabrics).

Currently I am working as a graphic designer in Adolfo Domínguez.

UX / UI

FIORE APP

Fiore is an online flower sales app focused on respecting the health of the people and animals that will live with the flowers.

AUREA WEB DESIGN

Aurea is a responsive website that offers professional development courses for graphic designers.

TALKIA APP AND WEB DESIGN

Talkia is an app and a responsive website that offers english classes for free to adults who need to learn it.

 

Editorial Design

 
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SAFE HOME BOOK

A fabrics sample book created to present the brand “Agora Safe Home”. It is made up of a custom box and a folder in the brand's pantone fabric and screen-printed in white. The interior is made up of pages of different sizes, making a game of colours and textures.

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ELLE MAGAZINE REDESIGN

Redesign of the ELLE Magazine, carried out as TFM in the Master of Advertising Art Direction. I selected the February 2017 issue and based on the most current trends, I developed a complete editorial change for it. It is characterized by its sobriety, sense of cleanliness and order.

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SAFE HOME BROCHURE

Brochure created for the presentation of the Safe Home brand. Simple style and elegant papers that convey the identity of the brand. The design combine whites with corporate pantone, in this way we provide sobriety and elegance.

 

Packaging

 
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Colour swatch palette

Double packaging for fabric samples. The challenge was to create the same packaging adaptable to different collections between 15 and 60 cards and that could also function as an exhibitor.

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happy socks

Packaging project carried out in the Master of Advertising Art Direction. The objective was to create a packaging for children's socks with which they could interact.

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Chinese New Year envelopes

Project designed in Mango for the Chinese New Year 2019. The design consists of an Asian-style motif in bright red stamping on red paper. It includes window stickers and gift vouchers.

 

Branding

 
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SAFE HOME FABRICS

360º project to create a textile brand. It includes the development of the logo, offline and online material, advertising, catalogs, store displays and fabric samples.

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ELLE REDESIGN PROYECT

Redesign both editorial and corporate of the ELLE Magazine, carried out as TFM in the Master of Advertising Art Direction. Once the editorial part was made, I made a corporate redesign proposal more in line with the new image of the magazine. It is a typographic logo. Finally made a corporate typography for the publication.

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CITY BRANDING FOR PONTEVEDRA

Final Degree Project in which I developed the brand of the city of Pontevedra. It differs from a tourist brand in that, in addition to attracting tourists, it tries to attract students, businesses, families, etc., to the city. It is based on two premises, the letter "P" of Pontevedra and the number 3, which identifies the parts that make up the city.

 

Art Direction in Photography

 
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SAFE HOME SHOOTING

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ESQUIRE SHOOTING

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STILL LIFE PROYECT

 

Advertising

 
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Wild posting fashion week

Wildposting designed for the 2019 Fashion Week in Paris with the Mango FW19 campaign. It is based on a composition of color campaign photographs with more inspirational black and white photos.

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violeta fw19 campaign

Complete design of the Violeta brand advertising campaign for the FW19 season. Campaign very focused on the product in which it was important to show the selected garments.

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adaptations

Adaptations for different kind of advertising formats, for example billboards, busses, cars, pillars, hoardings…

 

Other Proyects

 
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ngo’s Exhibition

Creation of the graphic design for an exhibition on ONG’s collaborating with Mango, within of the “Loyalty” project. It was to reflect as faithfully as possible the work that these ONG’s carry out with the company.

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Merchandising for Human Resources

Project designed in Mango. This is the "#WorkYourPassion" initiative. It consists of a gift pack for possible future employees.

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Merchandising MistralxMango

Graphic design of surfboards and buggies from the MistralxMango collection. Used as part of the corporate image of the collaboration as well as basic elements of the advertising campaign carried out on television, online, outside, press and events.

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Photography

Some pictures I have taken.

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store design

Fictional project for stradivarius based on real work that I have done for other brands.